Category Archives: marketing

Dip, Dipper, Dipping…

Imag­ine being in charge of AIDS-pre­ven­­tion in India, where you’ve to mar­ket con­doms to the mass­es, amidst this country’s socio-reli­­gious-con­ser­v­a­­tive­­ly charged atmos­phere. Rather than cring­ing at the thought, some peo­ple actu­al­ly rise up to it, and pro­duce some great adver­tis­ing … Con­tin­ue read­ing

Posted in culture, Humor, India, marketing, media, Science | 4 Comments

Microsoft ties up with Mumbai’s Dabbawallas to promote Vista

Mumbai’s dab­bawal­las nev­er cease to amaze me. They have received temen­dous pub­lic­i­ty in the last few years, most­ly because of the Six Sig­ma cer­ti­fi­ca­tion by Forbes, the Prince Charles vis­it and wed­ding invi­ta­tion, and the sup­port of Virgin’s Richard Bram­son. … Con­tin­ue read­ing

Posted in India, marketing | Tagged , | 2 Comments