Category Archives: marketing

Dip, Dipper, Dipping…

Imagine being in charge of AIDS-prevention in India, where you’ve to market condoms to the masses, amidst this country’s socio-religious-conservatively charged atmosphere. Rather than cringing at the thought, some people actually rise up to it, and produce some great advertising … Continue reading

Posted in culture, Humor, India, marketing, media, Science | 4 Comments

Microsoft ties up with Mumbai's Dabbawallas to promote Vista

Mumbai’s dabbawallas never cease to amaze me. They have received temendous publicity in the last few years, mostly because of the Six Sigma certification by Forbes, the Prince Charles visit and wedding invitation, and the support of Virgin’s Richard Bramson. … Continue reading

Posted in India, marketing | Tagged , | 2 Comments