Category Archives: marketing

Web Graveyard Update

I had recently mooted the con­cept of WebGraveyard.com, where your pres­ence in the online world will for­ever be pre­served, includ­ing your social net­work­ing pro­files, blogs, etc.
If any­one is yet not con­vinced this is a great idea, check out Online-Funeral.
Online Funeral allows mourn­ers to par­tic­i­pate in the funeral cer­e­mony via the Inter­net, and if their appoint­ment

Web Graveyard

Very few peo­ple I know blog about death. It is not a pleas­ant sub­ject, and essen­tially, one reads blogs to be happy. But let’s face it, death is very real. Though cyber­space was once known as the vir­tual world, it is becom­ing increas­ingly real, and the over­lap between online and offline is get­ting increas­ingly com­plex.
As

Adding My Restaurant in Google Maps

For fun, I decided to add my restau­rant in Google Maps. I found out there were two things I could do – add it as a Local Busi­ness via Google Maps, or use Google Map­maker.
Adding Local Busi­ness to Google Maps
After log­ging in to my Google Account, Google Maps let me add a busi­ness list­ing from

Utterly Butterly Advertising

For a very long time, my post on Amul: Longest run­ning ad cam­paign in the world? is one of the most favorite search engine hits. I do not know why net searchers are fas­ci­nated with Amul’s ads rather than the usual utterly sala­cious searches with a dose of but­terly. I do not know if it

Can an open GPhone kill the restrictive iPhone?

Imag­ine you buy a car that comes with a 2 year war­ranty on defec­tive parts and 3 free ser­vic­ing trips. But what if those were valid only if you filled fuel from a spec­i­fied provider — say Indian Oil or Shell? Or you buy a DVD player or home the­ater that can only play movies

Techno-Social News Tidbits

Here’s some inter­est­ing news sto­ries from the past few days.
It’s not 42, like Dou­glas Adams thought it would be. It’s 26. BBC reports that research has proved that a Rubik’s cube can be returned to its orig­i­nal state in no more than 26 moves. A super­com­puter took 63 hours to crank out the proof which goes one bet­ter

On The Origins of Homo Mathematician and Professor Calculus

On the occa­sion of India’s 60th Inde­pen­dence Day, the news world and blo­gos­phere is abuzz with the news story that Cal­cu­lus was cre­ated in India, 250 years before New­ton.
The offi­cial news source says:
A lit­tle known school of schol­ars in south­west India dis­cov­ered one of the found­ing prin­ci­ples of mod­ern math­e­mat­ics hun­dreds of years before New­ton

India’s Ingenuous Condom Usage

While India plans a six-fold increase in spend­ing to tackle AIDS, it is des­per­ately search­ing for its own Mr. Con­dom:
Mechai Vira­vaidya, a for­mer Cab­i­net min­is­ter in Thai­land, emerged as an AIDS-fighting cru­sader in the ‘90s with an aggres­sive cam­paign to dis­trib­ute con­doms and edu­cate the Thai pub­lic about HIV, help­ing to sig­nif­i­cantly cut that country’s

The buzzzz over Crezzzzendo

On the heels of my ear­lier post on con­dom adver­tis­ing in India, comes this.
Protests in Mad­hya Pradesh over Crezendo, a vibration-enhanced con­dom, reached a crescendo in polit­i­cal cir­cles. Kudos to the Union Health Min­is­ter, Rama­doss, for stick­ing to his guns!