The Passive Consumer vs. the Active Aficionado

The Passive Consumer

  • Listens to whatever music is playing on radio or streaming online
  • Watches TV shows when they are aired
  • Watches movies just released that everyone is talking about
  • Participates in trending conversations on social media
  • Enjoys cartoons, videos, and jokes forwarded on chat apps
  • Is generally too busy to read books

The Active Aficionado

  • Has built music playlists to suit every occasion, mood, and atmosphere
  • Is generally catching up with TV shows after choosing which to watch
  • Maintains a list of movies to watch and rates them after viewing
  • Needs help understanding what is trending on social media
  • Is rarely active on chat apps
  • Is busy reading books on her carefully curated to-read list
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