The Passive Consumer vs. the Active Aficionado

The Pas­sive Con­sumer

  • Lis­tens to what­ev­er music is play­ing on radio or stream­ing online
  • Watch­es TV shows when they are aired
  • Watch­es movies just released that every­one is talk­ing about
  • Par­tic­i­pates in trend­ing con­ver­sa­tions on social media
  • Enjoys car­toons, videos, and jokes for­ward­ed on chat apps
  • Is gen­er­al­ly too busy to read books

The Active Afi­ciona­do

  • Has built music playlists to suit every occa­sion, mood, and atmos­phere
  • Is gen­er­al­ly catch­ing up with TV shows after choos­ing which to watch
  • Main­tains a list of movies to watch and rates them after view­ing
  • Needs help under­stand­ing what is trend­ing on social media
  • Is rarely active on chat apps
  • Is busy read­ing books on her care­ful­ly curat­ed to-read list
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