An idea or thought is pure and unadulterated. An idea can be about anything. It may lead to a trip, a festival, a revolution, a war, a book, or even poetry.
Unadulterated, an idea is just what it is, an idea — a thought.
But ideas and thoughts have become powerless and ineffective on their own in our civilization. Unless they are embellished.
Embellishing an idea or a thought takes many forms. What was the idea behind a festival? Nobody remembers, we celebrate the embellishment. What was the idea behind a book? We celebrate the discussions. the reviews, the book club discussions, or the bans about it. What was the idea behind a photograph? We discuss whether it was taken from an iPhone or a Samsung Galaxy S3 or an SLR and whether and what zoom lens was used. What was the idea behind composing poetry? We adorn it with vocabulary most don’t have. What was the idea behind a script that was made into a movie? We embellish it with music and songs and dance that have no integrity with the idea.
Adorning any idea with an embellishment has become a way of life in our culture. Without embellishment, it seems, one cannot reach the mass audience. Do we need to reach the mass audience every time? We have lost the ability to communicate ideas to each other.
When was the last time you encountered an idea without embellishment?
An idea can be at the level of genius. It is often original. We have come to disrespect originality and disrespect ideas. Even a god needs to be embellished by a huge church or a temple with dozens of flowers, without which one is apparently not able to experience the godliness. Embellishment is being used to draw attention, rather than the idea itself.
We have come to want and need embellishment. But.
Embellishment turns an idea into mediocrity.