Tintin and the Streisand Effect

Thanks to Expat Yank, I dis­cov­ered the Streisand Effect proven in action again. This time, it’s in the case of Tintin:

Sales of a Tintin com­ic book have rock­et­ed by 3,800 per cent after Britain’s equal­i­ty watch­dog claimed that it depict­ed “hideous racial prej­u­dice”.    

The Com­mis­sion for Racial Equal­i­ty (CRE) con­demned Tintin In The Con­go for mak­ing black peo­ple “look like mon­keys and talk like imbe­ciles” and called for it to be tak­en off the shelves.

But its inter­ven­tion seems only to have increased the pop­u­lar­i­ty of the con­tro­ver­sial book about the boy reporter, as by last night it had reached num­ber eight on Amazon’s most pop­u­lar books list.

The Inter­net retail­er said Tintin In The Con­go had “jumped” into the top 10 since the CRE’s com­ments, which fol­lowed a com­plaint by a mem­ber of the pub­lic.

These days, I sus­pect Indi­an celebri­ties are using the Streisand Effect to their advan­tage by cre­at­ing con­tro­ver­sy around them­selves and thus stay­ing in the lime­light. Now are these reg­u­la­to­ry moral brigades and cen­sor­ship bod­ies going to get wise? Or do they need to do the same for the same rea­sons?

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  • Mehen­dra,
    After the old­est pro­fes­sion in the world, this must be the old­est trick in it! 🙂
    Cre­ate controversy=create buzz=public focus on brand=high rating=moolaaaaah!