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	<title>Comments on: TV Ad Break Intervals</title>
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	<description>...reason and emotion, shaken and stirred...</description>
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		<title>By: Priyank</title>
		<link>http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-306</link>
		<dc:creator>Priyank</dc:creator>
		<pubDate>Thu, 21 Jun 2007 19:16:03 +0000</pubDate>
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		<description>Another observation: Duration of ads decreases as the movie progresses.
At least I have experienced it in the movies shown on DD once a week at night.</description>
		<content:encoded><![CDATA[<p>Another observation: Duration of ads decreases as the movie progresses.<br />
At least I have experienced it in the movies shown on DD once a week at night.</p>
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		<title>By: MondayMorningPower</title>
		<link>http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-305</link>
		<dc:creator>MondayMorningPower</dc:creator>
		<pubDate>Thu, 21 Jun 2007 06:51:18 +0000</pubDate>
		<guid isPermaLink="false">http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-305</guid>
		<description>I never quite though of it like that.  I don&#039;t have the answer, but I experience the same thing during engrossing movies.
By the way, I found your site through a link on &quot;Rambodoc at large.&quot;  He and I share links.  If you get a chance, check out my blog. If you like it, I would love to share links with you also.  If you agree, leave me a comment on one of my posts.  I find your posts to be very entertaining and thought provoking at the same time.</description>
		<content:encoded><![CDATA[<p>I never quite though of it like that.  I don&#8217;t have the answer, but I experience the same thing during engrossing movies.<br />
By the way, I found your site through a link on &#8220;Rambodoc at large.&#8221;  He and I share links.  If you get a chance, check out my blog. If you like it, I would love to share links with you also.  If you agree, leave me a comment on one of my posts.  I find your posts to be very entertaining and thought provoking at the same time.</p>
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		<title>By: Shailesh</title>
		<link>http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-308</link>
		<dc:creator>Shailesh</dc:creator>
		<pubDate>Wed, 20 Jun 2007 21:50:30 +0000</pubDate>
		<guid isPermaLink="false">http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-308</guid>
		<description>I think it is true. That is how the network executives should keep their price structure too!
But I am above all this nowadays. I have DVR at home and it has been a life changing event. No commercials!!</description>
		<content:encoded><![CDATA[<p>I think it is true. That is how the network executives should keep their price structure too!<br />
But I am above all this nowadays. I have DVR at home and it has been a life changing event. No commercials!!</p>
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		<title>By: Ashok</title>
		<link>http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-307</link>
		<dc:creator>Ashok</dc:creator>
		<pubDate>Wed, 20 Jun 2007 14:15:16 +0000</pubDate>
		<guid isPermaLink="false">http://skeptic.skepticgeek.com/2007/06/20/tv-ad-break-intervals/#comment-307</guid>
		<description>Found &lt;a href=&quot;http://en.wikipedia.org/wiki/Television_commercial&quot; rel=&quot;nofollow&quot;&gt;this&lt;/a&gt; although it doesnt have answers to your specific doubt. But from personal experience, I feel that since movies are designed to have more suspense points in the latter half, thus providing more opportunities for ads to be inserted.</description>
		<content:encoded><![CDATA[<p>Found <a href="http://en.wikipedia.org/wiki/Television_commercial" rel="nofollow">this</a> although it doesnt have answers to your specific doubt. But from personal experience, I feel that since movies are designed to have more suspense points in the latter half, thus providing more opportunities for ads to be inserted.</p>
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