Dip, Dipper, Dipping…

Imag­ine being in charge of AIDS-pre­ven­tion in India, where you’ve to mar­ket con­doms to the mass­es, amidst this country’s socio-reli­gious-con­ser­v­a­tive­ly charged atmos­phere. Rather than cring­ing at the thought, some peo­ple actu­al­ly rise up to it, and pro­duce some great adver­tis­ing cam­paigns.

Con­doms for the India’s truck­ing com­mu­ni­ty, are brand­ed as “Dip­per”. They are inspired by a request for dimmed head­lights paint­ed on the back of trucks in the coun­try, “Use Dip­per At Night,” which S.Y. Quraishi, head of the Nation­al AIDS Con­trol Orga­ni­za­tion, hopes will pro­vide plen­ty of free adver­tis­ing.

Anoth­er one showed three crick­et stumps, sheathed in con­doms, beneath the slo­gan: “Save your wick­et from the unwant­ed googlies of life!”

While on this top­ic, some heart­en­ing news came out this month. The esti­mat­ed num­ber of AIDS vic­tims in India has, er, dipped. And what a dip it was — between 2–3 mil­lion, instead of almost 6.

Back to the ad, I actu­al­ly haven’t seen this par­tic­u­lar request to use the dip­per at night. It’s all most­ly “Horn OK Please” and oth­er stuff that I nev­er read. Well, I work dur­ing the day, and, um, have bet­ter things to do at night than read signs on the back of trucks right? 😉

No, no, I meant, things like observ­ing the vis­i­bil­i­ty of Alcor, the tiny com­pan­ion to Mizar in the Big Dip­per, to assess the lev­el of pol­lu­tion! I like to watch the sky before dip­ping off to sleep, don’t you?

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  • You know I rather doubt that the AIDS deaths or fig­ures are decreas­ing. I too read that report but viewed it cyn­i­cal­ly. There’s a lot of jug­gling going on and frankly its pos­si­ble that the ini­tial AIDS/HIV fig­ures were inflat­ed and there­fore the per­cieved dip. But actu­al­ly at the same time I think that the AIDS/HIV fig­ures are prob­a­bly worse than they actu­al­ly are on the ground! One just doesn’t know the truth where AIDS is con­cerned.

  • Nita, you said it. All these esti­mates are noth­ing but ‘hypothe­ses’. We will nev­er real­ly get the ‘true pic­ture’ on the ground. At the same time, I do feel at least a lit­tle bit bet­ter when anoth­er esti­mate halves the pre­vi­ous one…

  • Ah. a fel­low sky­watch­er. And an aster­ix fan. Bless the blo­gos­phere for enabling this